Running a laundromat is not a simple job whether it is coin-operated and automated or full service. You need to take some very specific steps in order to ensure your laundromat is successful. Here are some simple tips to make your laundromat flourish.
Keep the Establishment Spotless and Safe
You must keep your establishment spotless and safe to ensure customers come back. This means cleaning the laundromat at least once or twice a day. Maintain the space by replacing blown lights and keeping every machine in good shape. You also need to consider safety by installing security cameras or having someone present during the day.
Maintain Competitive but Realistic Pricing
Look at your competitors in the area. You need to set your pricing at a competitive level. What you need to avoid is charging far too little just to bring people into the door. This can be disastrous because your laundromat will quickly fall into debt due to shortfalls. Be reasonable with your pricing but still attempt to outdo the competition by a small amount.
Provide Good Customer Service
There are 107,000 people working in the laundry industry. You need to train the people working for you to provide good customer service. Have a way for customers to contact you or someone else from the laundromat at all times. This could be a phone number or a manned customer service counter. Respond quickly to complaints, concerns or questions. Customer service is one of the top factors consumers look for when choosing business. It also builds loyalty over time.
Keep Up Marketing Efforts throughout the Year
Well over 35,000 laundromats are in business today. You need to use marketing to stand out from all the other laundromats in your area. Keep up marketing efforts throughout the year. Take out local ads regularly to remind people your establishment exists. Be aggressive especially if competitors seem to be dominating the local scene. Marketing is the key to success with a laundromat. Do not stop marketing just because you develop a customer base.
Offer Promotions or Loyalty Programs
You should offer promotions or loyalty programs to keep people coming back to your laundromat. You could have special events or certain days where there are discounts. You could develop a loyalty program where people get free laundry service after spending a certain amount. Promotions can be an incredibly effective way to grow your laundromat and bring in new customers.
Reach Out To Local Businesses
If you are offering a variety of laundry services, then be sure to reach out aggressively to local businesses. Be relentless in contacting businesses and describing your services. Offer discounts for businesses to try out your laundromat once. Bringing in business customers can drive your laundromat towards success quickly.