Millions of people visit several websites each day. They might be looking for a restaurant, researching a project or simply checking social-media accounts. Regardless of the website search, everyone has encountered sites that are inherently difficult to navigate. Most people will simply move onto the next website in response. If you run a business, your website must have a strong reputation as a great user experience. Take a look at these simple solutions that will improve online user experiences in no time.
Engage With Some Visuals
If your visitors are confronted with a wall of text, they’ll immediately exit the website. Make your home page interesting with some visuals. Add a fixed image in one corner with a video in another margin. Don’t add too many visuals, however. Your website still needs to load at a rapid pace. Too many images and videos will cause slow loading, which leads to frustrated visitors. Ideally, mix up your content types, and you’ll attract visitors in droves.
Avoid the Rainbow Effect
Websites can have almost any color possible on their pages, but avoid this temptation. Select two or three colors that reflect your business’s reputation. Use these colors sparingly through the website. When visitors land on a page that has a rainbow hue, the colors are too confusing for the eye. The text and images must be comfortable to look at or else visitors will leave the site.
Think About Mobile Integration
Businesses used to declare victory when they completed their websites. However, today’s Internet has many other components that must be considered. You should add a mobile component to your site. As visitors access your site through smartphones and tablets, they’ll have a rapid download of all of your pertinent information. Loading a traditional website onto a small device is frustrating for every user.
Make Navigation Intuitive
Although you want your website to appear fresh and unique, don’t make it confusing. The layout should be intuitive for every user. Page listings should be near the top of the home site with social-media buttons lining the margins. Make your contact page simple to find along with your phone number, email address and live-chat section. If your visitors have to search for any basic item on the page, they’ll move onto another website that’s easier to navigate.
You may believe that you have a stellar website, but back up that assumption by looking through your analytics. Most websites have a backdoor through which you can see how many visitors have clicked on your content. Check this information frequently because it will tell you which elements work and how others fail. In the end, your website can be refined into a perfect experience for each visitor.